Use the InSight Analytics Platform

When to use this

Use the InSight Analytics platform to measure and optimize how customers engage with your locations, content, and products. This article covers the metrics available, what insights you can extract, and actions you can take based on the data.

Steps

Access the platform

1. Log in to your Displai account.
2. Navigate to the Analytics or InSight section.
3. Select your filters:
   • Locations: Choose “All Locations” or select individual locations.
   • Date Range: Select Last 7 Days, Last 30 Days, Last 90 Days, All Time, or a custom range.

Understand available metrics by product

The metrics you see depend on which Displai products you have active.

Traffic & Awareness (requires Visitor InSight):

• Traffic (Opportunity To See): Total people in camera field of view; your potential audience.
• Unique Impressions: People who glanced at your screens (within 45° of screen).
• Verified Viewers: People who looked directly at your screens.
• Engaged Viewers: People who looked directly at screens for at least 2 seconds.
• Screen Placement Quality: Conversion rate from Traffic to Unique Impressions; indicates how well screens are positioned.
• Verified View Rate: Conversion from Unique Impressions to Verified Views; measures content effectiveness.
• Avg. Dwell Time: How long people spend in front of cameras (in seconds).
• Avg. Viewing Time: Average time people spend looking at screens (requires both Visitor InSight and CX).

Content Engagement (requires CX):

• Total Playback Time: Total seconds a piece of content has played across all playbacks.
• Playback Distribution: Share of playback time for each content piece.
• Number of Plays: Times content has been played.
• Content Impressions: Times customers glimpsed your content.
• Content Views: Times customers viewed your content.
• Content Traffic: Total people near screens when content played.
• Content View Rate: Conversion from Content Impressions to Content Views.
• Avg. Viewing Time: Average time people spend viewing content (in seconds).

Product Engagement (requires Lift and Learn):

• Total Interactions: Sum of product pickups plus screen clicks.
• Screen Clicks: Times shoppers clicked buttons/links on screens.
• Product Pickups: Times products were picked up from shelves.
• Engaged Shoppers: People who picked up products or clicked on screens; sessions defined as interactions less than 60 seconds apart.
• Pickup-to-Screen Conversion Rate: Screen clicks per product pickup; measures how effectively digital content engages after pickup.

Review key dashboards

Traffic & Awareness Overview

1. Check the overview cards for total Traffic, Verified Viewers, and daily/weekly averages.
2. Compare current period to previous period using the percentage change indicators.
3. Review the Traffic Funnel (if you have CX or Lift and Learn) to identify drop-off points:
   • Traffic → Unique Impressions → Verified Viewers → Engaged Viewers → Engaged Shoppers
4. Examine Visitor Engagement line graphs for daily or weekly trends.
5. Review Top Locations ranked by Traffic, Unique Impressions, or Dwell Time.
6. Check Traffic and Dwell Time by hour to understand peak times.
7. Analyze Demographic Breakdown by gender and age group.

Content Engagement

1. Review Playback Distribution pie chart to see which content plays most.
2. Check Best Performing Content bar graph and table for top 10 by playback time.
3. Review Top Clicks table (if using interactive displays) to see which buttons/links get the most engagement.

Product Engagement

1. Review Shopper Engagement Overview cards for total interactions and conversion rates.
2. Examine line graphs showing trends for Pickups, Clicks, and Engaged Shoppers.
3. Check Top Products ranked by pickups, screen clicks, or pickup-to-screen conversion.
4. Review Top Locations by Engaged Shoppers to identify high and low performers.

Take action based on insights

If Screen Placement Quality is low:

1. Compare locations with high vs. low conversion from Traffic to Unique Impressions.
2. Evaluate whether screens are visible to customers entering the location.
3. Consider relocating screens to higher-traffic areas.

If Content View Rate is low:

1. Add animation, motion, or video to static content.
2. Test different color designs.
3. Review which content types perform best and replicate their design patterns.

If Pickup-to-Screen Conversion is low:

1. Make product pickup pages more attention-grabbing or relevant.
2. Increase prominence of calls-to-action (larger, more colorful, or animated).
3. Move screens closer to visitors.
4. Evaluate whether content answers the right questions at the moment of consideration.
5. Review high-converting products to identify patterns.

If top locations underperform expectations:

1. Check if Traffic is increasing without adequate staffing or equipment.
2. Compare screen placement between high and low performers.
3. Verify equipment is online and functioning.
4. Check for out-of-stock products at underperforming locations.

Verify

• Data updates daily at 12:00 UTC; you can view completed days only.
• Metrics match your expected campaign rollout dates and locations.
• Top-performing locations align with your business expectations.
• Conversion rates show improvement after making placement or content changes.

If it doesn’t work

Data is missing or not updating:

1. Confirm data processing has completed (after 12:00 UTC for previous day).
2. Verify cameras, screens, or sensors are online at affected locations.
3. Check that content is published to the expected locations.

Metrics are unavailable:

1. Confirm you have the required product: Traffic & Awareness requires Visitor InSight; Content Engagement requires CX; Product Engagement requires Lift and Learn.
2. Verify your subscription includes the product for those metrics.

Locations appear incorrectly or duplicated:

• Renaming locations is not currently supported; renamed locations appear as new entries.
• Contact Customer Success to report location naming issues.

Need help interpreting data or designing tests:

• Escalate to the Customer Success team for a dashboard walkthrough.
• Schedule a call with the Customer Success team for help making content or business decisions based on your data.

Related articles

• How do I use the InSight analytics platform? See which traffic, content and product engagement insights the InSight Analytics platform offers and how to filter your data.
• What is Visitor Insight? Get an overview of how Visitor Insight measures foot traffic, demographics, viewing time and attention to help you personalize content.
• Set up product events for lift-and-learn displays Trigger product-specific content on your display when a shopper picks up a product from a shelf, using nested playlists and rules.